Stop Collecting Ideas
The War Chest isn't more business information to consume, file away, and forget. It's a working system designed to help you take a hard look at the sales and marketing you're using right now.
Books & Training
Russell Martino Spent More Than 40 Years Mastering the Art of Selling In Person & In Print
Now you can put what he learned to work selling more of what you sell.
Russell has spent more than four decades learning what makes people buy—and, just as importantly, what makes them hesitate, question, compare, postpone, and walk away.
He learned by selling. By building businesses. By creating sales arguments. By testing ideas in the real world, watching what happened and going back to figure out why, and sharpening the process.
Some lessons came from wins. Others came the expensive way.
You don’t need another 40 years to learn them for yourself.
Through his books, online events, and the Conquest War Chest™, you can put that experience to work on the sales you’re trying to make, the problems you’re trying to solve, and the profitable opportunities you may not yet recognize.
Get the Book on Amazon
Persuade. Profit. Repeat.
Book One
Persuade. Profit. Repeat.
Getting attention isn’t the same as making the sale.
You can get the prospect to your website. Get them to open the email. Get them on the phone. Get them to sit through the presentation. You can even get them interested enough to contact you.
And still lose the sale. Because somewhere between “I’m interested” and “Let’s do it,” your prospect has decisions to make, questions that need to be answered, and doubts that need to be resolved.
Do I really need this? Is it worth the money? Why should I do it now? Why should I choose you? Can I trust you? What makes you different? What happens if I make the wrong decision?
Whether you answer them deliberately or leave the answers to your prospect’s imagination, these kinds of questions are part of the sale.
Interest doesn’t close the sale. Compelling reasons to buy do.
Persuade Profit Repeat is about what happens in that space between ‘I’m interested, and I want it, I want it now, and I want it from you.’
Drawing on more than four decades of selling, marketing, and persuasion, Russell reveals what separates market leaders from their competitors—and shows you how to create sales messages that capture and hold the right prospects’ attention, build desire, establish authority, answer questions, resolve objections, and give them the confidence and compelling reasons they need to choose you.
Good prospects don’t always walk away because they don’t want what you sell. Sometimes they walk away because they have unanswered questions, unresolved objections, and not enough compelling reasons to do business with you, or enough confidence to make the decision.
If your marketing and sales process doesn’t address those concerns, odds are you’re losing business you could have won.
Selling more begins with understanding why people buy—and why good prospects sometimes don’t.
This book gives you a different way to think about marketing and sales. Not as a collection of tactics designed to generate attention, but as a connected persuasion process designed to move more of the right prospects toward the sale.
Whether you sell a professional service, a complex solution, or anything where the buyer has meaningful money, trust, risk, or consequences attached to the decision, you’ll learn to recognize what stands between an interested prospect and a sale.
And how to build the persuasive case that gives more of the right prospects compelling reasons to move forward.
Persuade. Profit. Repeat. — Russell J. Martino
Book Two
Sell More. Start Now.
You don’t have to change everything to change what happens next.
When you want to increase sales, there’s no shortage of things you can spend money on.
More advertising. More leads. A new website. A new CRM. More content. Another salesperson. Maybe even a complete overhaul of your marketing and sales process.
Some of those investments may be worthwhile. Others may cost you considerable time and money without producing much, if any, additional business.
Spending more money on marketing isn’t the same as making more money from marketing.
What if some of your best opportunities to increase sales are already within reach, in the prospects you’re attracting, the customers you have, and the sales process you’re using right now?
Before you spend more money attracting new prospects, are you getting all the business you reasonably could from the prospects you’re already reaching?
Could better prospect selection, a stronger sales message, or a more effective sales process help you win more sales without spending more to generate them?
What questions aren’t you asking? What objections aren’t you answering? What could you change now to make the next sale easier?
Optimize before you maximize. Make what you’re already doing more profitable before you spend more money doing more of it.
That’s the thinking behind Sell More. Start Now.
Because better sales don’t always begin with a bigger plan.
Sometimes they begin by taking a closer look at what’s already happening in your business.
The conversations you’re having. The prospects you’re attracting. The questions they’re asking. The reasons they’re hesitating. The customers you’ve already earned.
And the profitable business that may be slipping away because something in your selling process isn’t working as well as it could.
A better question. A stronger sales argument. An objection answered before it’s raised. A more compelling reason to act.
Changes like these can sometimes improve sales without adding another dollar to your advertising budget.
Russell shows you how to recognize opportunities to make those changes—and how seemingly small improvements in the way you approach the sale can produce very different outcomes.
You may already have more of what you need to sell more than you realize.
This isn’t about waiting until you have the time, money, or resources to reinvent everything.
It’s about getting better at selling what you already sell to the people you’re already trying to sell it to.
And starting now.
Sell More. Start Now. — Russell J. Martino
Get the Book on Amazon
Sell More. Start Now.
Reading About It Is One Thing.
Putting it to work on your business is another.
You can understand the principles. Recognize the mistakes. Highlight half the book and fill the margins with notes. But eventually, you have to turn all of that thinking loose on your business.
Your positioning. Your offer. Your sales argument. Your marketing. Your follow-up. Your objections. Your prospects. Your opportunities. That’s what the Conquest War Chest™ was built to help you do.
Coming Soon
The Conquest War Chest™
Start Deploying Them
Identify where the opportunities are, and determine what needs to change to capture more of them. You're not studying somebody else's business anymore. You're working on yours.
Build Your Arsenal
Your positioning. Your sales arguments. Your messages. Your offers. Your answers to objections. Your follow-up. The marketing assets that need to be created, strengthened, rewritten, or eliminated.
You begin with the strategy: What are you selling? Who are you trying to persuade? What is the opportunity worth? Why should the right prospect care? Where are good prospects getting stuck?
Then you go deeper.
What does your prospect need to understand before they’re ready to buy? What do they need to believe? What evidence will help establish trust? What doubts have to be removed? And when they’re comparing you with every other option available to them, have you given them a compelling reason to choose you?
From there, you turn the strategy into assets you can actually deploy.
This isn’t theory. You’re building your arsenal.
Your positioning. Your sales arguments. Your messages. Your offers. Your answers to objections. Your follow-up. The marketing assets that need to be created, strengthened, rewritten, or eliminated altogether.
And because knowing what should change isn’t the same as changing it, the War Chest™ pushes you toward a plan for actually getting it done.
What happens first? What happens next? What gets built? What gets fixed? Who owns it? And what are you going to put into the market over the next 90 days?
The objective isn’t to leave you with more information. It’s to leave you with something you can deploy.
Russell’s thinking. Your business. Your 90-day battle plan.
The Conquest War Chest™ gives you the frameworks, tools, and guided process to examine your own business through the same lens Russell has spent decades developing.
You do the work. You make the decisions. You execute the plan. But you don’t have to start with a blank sheet of paper—or figure out every important question on your own.
Russell spent more than 40 years learning what to look for, what matters, and how to turn what he discovers into profitable results. His work has helped clients generate hundreds of millions of dollars in sales revenue.
The War Chest™ puts that experience to work for you, helping identify what’s holding your business back, uncover profitable opportunities, and develop a plan to address both.
Here’s a question worth considering as you think about what better sales and marketing could mean for your business.
What could one more profitable customer, a stronger sales argument, or an overlooked opportunity be worth to your business?
The Conquest War Chest™ — Coming Soon
Put Russell’s Experience to Work on Your Business
Start with a book. Or if you’re facing a sales problem worth solving now, let’s talk about your business.