How Much More Should Your Success Be Worth?
Being successful in your business doesn’t mean you’ve reached your potential.
You’ve built something worthwhile. Customers. Revenue. Expertise. Relationships. A reputation. A business that has proven it can compete and win.
But success doesn’t necessarily mean you’re getting everything you reasonably could from what you’ve built. More leads, better leads, a shorter sales cycle, and more prospects who contact you essentially ready to say yes and do business are available.
What got you here doesn’t always get you further.
Maybe you’ve reached a point where growth seems harder than it should. Business is good. You’re holding your own. Revenue is still increasing. But every new gain feels harder to earn, and the wins aren’t building on one another like they once did.
Maybe you’re working harder, spending more, trying new tactics, and wondering why the results don’t justify the effort. And you realize that what got you here doesn’t seem to be getting you much further.
Or perhaps your business is growing. You attract prospects, win customers, and make money. But how many more sales, sales that could be yours, do you miss out on?
How many qualified prospects don’t become customers or clients? How much more could your existing customers be worth? How much additional revenue might a stronger sales argument, better prospect selection, or a more effective follow-up process generate?
You may not need more prospects to earn significantly more. You may simply need a more persuasive sales message, a better offer, stronger marketing materials, and more effective follow-up to get the most from the prospects you already attract.
Then again, maybe nothing is wrong.
Business is strong. Growth is healthy. You’re pleased with what you’ve accomplished.
But what if there’s opportunity you haven’t considered?
A market you’ve never pursued. An offer you’ve never developed. Expertise you’ve never fully monetized. A way to put your reputation, relationships, customers, and market position to work that could open an entirely new source of profitable business.
Sometimes the most profitable thing you can do for your business is stop asking how to do more of what you already do and instead ask about different ways to capitalize on everything you’ve built, ways to grow your business 20%, 50%, or more over the next year, rather than how to do a little better.
Three distinct situations, and three compelling reasons to take a closer look at what you’ve built. Those are the questions we like to get our hands on.
We look for what holds you back & what could move you forward.
When you’ve built a successful business, the biggest problems and most profitable opportunities aren’t always obvious. If they were, chances are you’d already be doing something about them.
Sometimes business reaches a plateau. You work harder, spend more, and try new things, but meaningful growth remains stubbornly out of reach. The methods that brought you this far are no longer as effective as they once were.
Sometimes opportunity is hiding in plain sight. A sales process that works but could be dramatically improved. Good prospects who say no and walk away. Customers or clients who could do more business with you, but don’t. A competitive advantage you have but have never recognized or turned into a compelling reason to buy.
And sometimes, there’s an entirely new opportunity waiting to be discovered: a market you haven’t pursued, expertise you haven’t fully monetized, an offer you haven’t developed, or a way to put the customers, relationships, reputation, and resources you’ve already built to more profitable use.
But whatever brings you to us, the questions are much the same.
Why are we working harder without making the progress we should? Why do so many good prospects stall? Why does the cheaper competitor keep winning sales we should be making? Why aren’t more of our existing customers buying? What opportunities are we overlooking?
Those are questions worth answering.
And the answer isn’t automatically more advertising, more leads, a new website, or another marketing campaign. You may not need any of that.
The answers may be in the prospects you target. The offer you make. The sales argument you rely on. What happens before, during, and after the sales conversation, or something else entirely.
Solving the problem may require changing strategy, strengthening the message, improving the process, or something entirely.
That’s why we don’t begin by asking what you want us to build.
We begin by understanding your business: what you’ve accomplished, what you want to achieve, what stands between what you have and what you want, and much more.
Then we look beyond the obvious. We question assumptions and examine what’s working, what isn’t, where the greatest opportunities may lie, and which ones are worth pursuing.
Identifying a problem or recognizing an opportunity is only the beginning.
The real value comes from knowing what to do about it.
That could mean strengthening the sales argument, targeting a better-qualified market, improving the sales process, creating a new offer, or coordinating a campaign to turn more of the right prospects into profitable customers—or something else entirely.
The business determines the strategy. The strategy determines the work.
Then we determine what it will take to make it happen.
So where do we begin?
It depends on what you have in mind.
There’s no single right way to begin working with Conquest.
Sometimes all that’s needed is a conversation. Other times, there’s a specific project to undertake, an important business question to answer, or an opportunity substantial enough to warrant a deeper relationship.
The right place to begin depends on where you are, what you want to accomplish, and what stands in your way.
Here are four ways we serve clients.
Let’s talk about your business.
Have a question, an idea, or something on your mind? Let’s talk.
Maybe you’ve read Persuade. Profit. Repeat. Or Sell More. Start Now. And something struck a nerve. You recognized an opportunity in your own business. Or you started questioning something you’ve been doing for years.
Maybe your business is doing well, but you’re not seeing the growth you want. You attract promising prospects, yet too many say no. You invest in marketing, but the results are marginal, and you want a much better return on the money you put into building your business.
Or maybe things are going exceptionally well, and you’ve begun thinking about what else might be possible.
Whatever the situation, we’d be interested in hearing about it.
Tell us what’s happening in your business. What problem do you want to solve? What do you want to accomplish? What aren’t you getting that you want, or getting it as fast as you’d like? What is frustrating you? What opportunity do you see, or suspect is there?
Whatever concerns you, whatever is on your mind, just reach out. You don’t need a specific idea, and you don’t need to know what kind of help you might need.
You just need to start the conversation and ask questions.
Sometimes just connecting and asking questions leads to a surprisingly valuable answer.
If we can answer your question in a few minutes, we’re happy to do so. If there’s something more substantial worth exploring, we’ll tell you what we think.
Either way, the best time to connect is now. And the best way to get answers is to ask.
Work directly with Conquest.
You know what you want to accomplish. We help you find a better way to make it happen.
You may have read our books, studied our approach, or seen examples of our work. You understand the difference between simply getting someone’s attention and making a persuasive case that moves qualified prospects toward a buying decision.
And you’ve decided that’s the kind of thinking you want working for your business.
But here’s something worth considering.
The biggest improvement in your sales results may not come from doing more of what you’re already doing. It may come from finding a better way to do it.
A different strategy for reaching the right prospects. A more compelling way to position your offer. A stronger reason for qualified buyers to choose you over the competition. Or an entirely different approach to turning interest into profitable sales.
Sometimes the biggest gains come not from doing more of what you’re already doing, but from finding a better way to do it. That’s where we begin with the strategy.
We look for opportunities others may have missed, develop the persuasive sales argument needed to capture them, and create the marketing assets and campaigns that put that strategy to work, turning opportunities into profitable sales you might otherwise never make.
Strategy first. Then the persuasive sales argument. Then the marketing assets and campaigns that put it to work.
That may mean developing a master sales presentation that makes your offer easier to sell. A long-form sales letter that reaches qualified prospects and gives them compelling reasons to act. A Special Report, book, or consumer guide that builds authority and helps pre-sell your offer.
Or it may mean creating an entirely new direct-response campaign—one that identifies the right prospects, puts a powerful sales argument in their hands, and follows through until they’re ready to buy.
Whatever the assignment, we’re not interested in producing marketing materials simply to give you more marketing materials.
We’re interested in developing the strategies and persuasive business assets that help you make profitable sales you might otherwise never make.
If you have a project or opportunity in mind, tell us about it. We’ll discuss what you’re trying to accomplish, what the opportunity may be worth, and whether Conquest is the right choice to help you pursue it.
A Day With Russell
Sometimes one day of the right thinking can change what happens next.
You’ve built a successful business. You know your market, your customers, and your business better than anyone.
But there’s something you want to figure out. You want more—and you don’t want to spend the next three years struggling to get it.
Maybe you’re working harder than ever, but the big gains have become frustratingly hard to come by. You’re watching good prospects walk away, losing sales you should be winning, or spending more money on marketing without seeing nearly enough coming back.
And you can’t shake the feeling that there’s a better way to do what you’re already doing. A more profitable opportunity you haven’t recognized. A strategy that could change the numbers considerably—if you could just put your finger on it.
Then again, maybe business is booming. You’re winning, making money, and enjoying the ride. But you’ve spotted an opportunity that could take things to an entirely different level—and you want to know the smartest way to pursue it before you put serious money on the line.
What if you could spend an uninterrupted day getting to the bottom of those questions with someone who’s spent decades helping successful business owners solve problems, optimize what they have, and turn opportunity into profitable sales?
That’s the idea behind A Day With Russell.
Bring your questions, your numbers, your sales materials, your ideas, and the assumptions that may be holding you back. Together, we’ll examine what’s happening, what should be happening, and what it may take to close the gap.
No canned agenda. No predetermined solution.
The objective is to get to the heart of what brought you here, examine it from every worthwhile angle, and develop a practical strategy for moving forward.
Along the way, we may uncover problems you didn’t know existed, find ways to make what’s already working even more productive, or identify profitable opportunities you haven’t considered.
A Day With Russell is a complete, standalone strategic engagement. We begin with the issue you want to address. Where the conversation leads depends on what we discover—and what could make the greatest difference in your business. If you decide you’d like Conquest to help put any resulting strategy to work, that’s a separate engagement.
For the right business, getting to the bottom of an important problem, finding a better way to accomplish something, or recognizing an opportunity others have overlooked could make that single day an extraordinarily valuable investment.
For a select few, the relationship doesn’t end when the project does.
Over the years, some of our most rewarding relationships have been with successful business owners and professionals who understand the value of having experienced strategic thinking and persuasive expertise available long after a particular project is complete.
They know that finishing one successful project doesn’t mean the questions stop coming, the decisions get easier, or the opportunities stop appearing. They want someone who knows their business, understands what they’re trying to accomplish, and can help them see possibilities they might otherwise overlook.
For a select few, we’re developing something more: The Conquest Private Client Group.
An exclusive relationship built around continued access, fresh thinking, and the opportunity to connect with other accomplished, forward-thinking business owners and professionals.
It’s not open to everyone. And it’s not something you can simply sign up for.
But for the right person, it could become one of the most valuable business relationships they will ever have.
If you’re curious, ask about the Private Client Group when we talk.
The next step is yours.
Whether you have a question, a project you’re ready to pursue, or an opportunity you’d like to explore, we’d like to hear about it.
Tell us what’s on your mind and what you’d like to accomplish.
We’ll take it from there.